Richmond Home

Marketing

Our goal is to provide students with an innovative curriculum and an active learning experience that is firmly rooted in the fundamentals, yet relevant in the face of rapid change. 

In addition to building students’ strategic, analytic, and communication skills, we provide experiential learning opportunities that allow students to work on real marketing projects for real companies. We’ve completed recent projects for companies including:

Our marketing students also engage in activities outside of the classroom to enhance their marketing skillset, such as:

We prepare students for marketing careers in the areas of brand management, product management, advertising, digital and social media marketing, international marketing, marketing research, sales, and others. See below for the various companies our young alumni are employed at:

JobPlacements
The marketing field is always changing, and our faculty are on the forefront of ways to make our students aware of and ready for these changes.

Our faculty publish research in top-tier marketing journals, contributing to our understanding of marketing strategy (e.g., advertising effects, brand management, pricing and promotions, retailing, salesforce management, relationship quality, B2B services, and international marketing strategy with a focus on transitioning economies) and consumer behavior (compulsive consumer behaviors, impact of the Internet on consumer behavior, search behavior, online customer communities, subsistence consumers, and gratitude).

Undergraduate Marketing

Robins School of Business
102 UR Drive
University of Richmond, VA 23173

Department Chair
Monika Kukar-Kinney, Ph.D.
346
(804) 287-1880
mkukarki@richmond.edu

Department Coordinator
Louise Janes
307 
(804) 289-8675
ljanes@richmond.edu

Marketing Features

View more related articles