Scholarships and Awards

The Alfred E. Lyon Scholarship in Marketing

The Alfred E. Lyon Scholarship in Marketing is a marketing scholarship supported by Altria. The Lyon Scholarship is named in honor of distinguished mid-century Richmond business leader, Alfred E. Lyon, and represents the Marketing Department’s most prestigious honor. Applications for the Lyon Scholarship are made available in upper-level marketing courses by early February to third-year Robins School of Business students (juniors) concentrating marketing. Judging criteria for the scholarship include both academic and non-academic criteria, and are designed to recognize the “full body of work” of our marketing students.