Marketing Concentration Requirements
The Marketing Concentration
In addition to satisfying the B.S.B.A. degree requirements, the marketing concentration requires a minimum of five units, including MKT326 Marketing Research and Analysis, chosen from among the marketing courses. A maximum of eight units can be taken in any area of concentration. Independent study courses only count toward the concentration with permission of the department chair.
Only two Marketing electives may be taken abroad.
Marketing
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- MKT 259 Special Topics in Marketing
- MKT 320 Principles of Marketing
- MKT 322 Product Development and Innovation
- MKT 323 Professional Selling
- MKT 324 Advanced Professional Selling
- MKT 325 International Marketing
- MKT 326 Marketing Research and Analysis
- MKT 328 Directed Independent Study
- MKT 359 Special Topics in Marketing
- MKT 406 Summer Undergraduate Research
- MKT 417 Sustainable Marketing
- MKT 420 Marketing and Media Disruption
- MKT 421 Integrated Marketing Communications
- MKT 422 Strategic Brand Management
- MKT 424 Consumer Behavior
- MKT 425 Sports and Entertainment Marketing
- MKT 426 Digital Marketing
- MKT 428 Advanced Marketing Strategy