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Fact Sheet

Welcome to the Marketing Department at the Robins School of Business. Our goal is to provide students with an innovative curriculum and an active learning experience that is firmly rooted in the fundamentals, yet relevant in the face of rapid change.

Our department has top-notch faculty with significant real-world marketing experience, who are also recognized as world-class scholars. At the same time, they are committed teachers that care passionately about student development, learning and career preparation. 

Through the integration of applied and experiential marketing orientations across our course offerings, we strongly promote the building of students’ strategic, analytic and communication skills, as well as a strong international perspective.  We seek to combine cutting-edge theory and practice from across the field of marketing to better prepare our students to be tomorrow’s marketing and business leaders.

Marketing Three Pillar Model

Experiential learning opportunities take the form of case studies, simulations and hands-on experiences, where students are able to work on real projects, for real companies. We also encourage students to develop and refine their skills by participating in internal and external case competitions, as well as to gain additional insights, skills and experiences through internships. 

Recent University of Richmond department of marketing projects partners have included:

  • C&F Mortgage Corporation
  • Campofrio Food Group America
  • Coca-Cola
  • Els for Autism Foundation
  • Harper's Bazaar
  • IMG College
  • Independence Golf
  • Octagon
  • Performance Food Group
  • Pros Incorporated
  • Richmond International Raceway
  • Richmond Kickers
  • RMC Events
  • Sports Backers
  • Stay Sharp Foundation
  • Sweet Frog
  • Tampa Bay Rays
  • TV Guide
  • Washington Redskins

Additional recent experiential learning opportunities for marketing students have included:

  • American Marketing Association
  • Deconstructing Marketing Event
  • National Team Selling Competition
  • Spiders in Marketing and Communications Road Trip
  • Sports Industry Networking Conference
  • Sales Certificate Program
  • Sports Events Marketing Experience Conference
  • Career Development Certificate Program
  • UR Business Pitch Competition

We are the only fully accredited top-tier undergraduate business school that is also part of a top-tier liberal arts university. This unique combination fosters critical thinking, diverse insights and perspectives, and fosters a culture where we truly value cross-functional experiences that involve partnering with those outside our department, school and university. 

We are fortunate to be located in a city with a vibrant business community featuring five Fortune 500 companies, eleven Fortune 1,000 companies, one of the world’s most successful ad agencies, and countless other exciting organizations and startups. Our students are strategic thinkers and problem solvers, who are ambitious, curious, creative, passionate, hardworking and collaborative, and who engage deeply with faculty and each other to develop both personally and professionally.

So whether you are interested in brand management, product management, advertising and promotion, digital and social media marketing, international marketing, consumer behavior, marketing research, professional selling or any other area of marketing, we invite you to investigate our exciting course offeringsmarketing concentration, distinguished faculty and some of the companies our students got jobs this year. 

Philosophy of Teaching and Learning

The Marketing Department offers a wide array of learning activities that are individually and collectively designed to develop students' strategicanalytic and communication skills, as well as foster a strong international perspective. Learning activities include content on marketing strategy, brand management, product management, advertising and promotion, digital and social media marketing, international marketing, consumer behavior, marketing research, integrated marketing communications, professional selling, and a wide variety of other offerings. All courses in the Marketing Concentration utilize an applied and experiential marketing orientation to build students’ understanding of key concepts and their ability to apply them. Three Pillar Model

Applied, out-of-class learning is also highly valued by our faculty and students through a mix of exciting experiential activities, including working on real business problems and opportunities, connecting with distinguished UR and marketing alumni, annual marketing road trips to New York City and Washington D.C., participation in high-level student competitions, participation in industry networking conferences, opportunities to engage with both the University of Richmond and City of Richmond American Marketing Association chapters, opportunities to become certified in high demand areas-such as personal selling and human resources. Individually and collectively these activities strengthen student learning and connections.

In addition to being committed teachers that care passionately about student development, learning and career preparation, faculty members in the Marketing Department are also leading researchers in their respective fields.

Philosophy of Research

Members of the Marketing Department are also leaders on formulating and driving marketing thoughts, and have been published in the following leading journals:

  • Journal of Marketing
  • Journal of Consumer Research
  • Journal of Marketing Research
  • Journal of the Academy of Marketing Science
  • Harvard Business Review
  • Industrial Marketing Management
  • Journal of Business Research
  • Journal of Advertising
  • Journal of Retailing
  • Journal of Public Policy and Marketing
  • Psychology & Marketing
  • European Journal of Marketing
  • Journal of Advertising Research
  • Journal of Brand Management
  • Journal of Product and Brand Management
  • Journal of Business Ethics
  • International Journal of Advertising
  • Journal of Services Marketing
  • Sports Marketing Quarterly
  • Management Review
  • Business Horizons

Marketing Department Research Focus Statement

Our department’s research focuses on Marketing Strategy and Consumer Behavior in national and international contexts, with the goal of delivering managerial, scholarly and public policy implications. Illustrative Marketing Strategy topics include: advertising effects, brand management, pricing and promotions, retailing, salesforce management, relationship quality, B2B services, and international marketing strategy with a focus on transitioning economies. For Consumer Behavior, illustrative topics include: compulsive consumer behaviors, impact of the Internet on consumer behavior, search behavior, subsistence consumers, and gratitude.

Undergraduate Marketing

Robins School of Business
102 UR Drive
University of Richmond, VA 23173

Department Chair
Monika Kukar-Kinney, Ph.D.
(804) 287-1880

Department Coordinator
Louise Janes
(804) 289-8675