Victory Beyond Borders

A team of business students emerged as champions at the National Association of Small Business International Trade Educators (NASBITE) International case competition. For the team—Ian Chang, Jeremy Huynh, Emily Kim, and Sophie Rosenstein—this win was more than just a trophy; it was the culmination of months of hard work, adaptability, and creative thinking that global business demands.

The annual competition challenges student teams from international business programs to act as consultants, presenting a go-to-market and sourcing strategy for a real U.S. exporter. This year’s case company, SavetheGirls.com, which designs and produces purses with a portion of proceeds going to breast cancer research, charged the students with identifying new international markets for expansion and offering alternative sourcing strategies to navigate the volatile world of global tariffs and supply chains.

Despite the complexity of the challenge, the Richmond team impressed judges with their ability to think critically and creatively under pressure. “They presented an excellent strategy,” said Tami Lange, president and CEO of the company, noting the team’s savvy approach to global market identification and sourcing alternatives.

Behind the scenes, the students tackled real-time problems that mimicked the unpredictability of today’s global economy. One shipment from the company saw its tariffs spike from $30,000 to $110,000 and back down to $57,000—all while students were finalizing their proposals. “They had to pivot and adapt just as U.S. businesses are doing today,” said Laurie Wolff, NASBITE’s case competition lead. “It gave them a true appreciation for the challenges facing American entrepreneurs.”

Each team member brought a unique strength to the table. Huynh, a sophomore economics major, was praised by his teammates for his leadership and strategic clarity. “Getting consulting experience at a young age was invaluable,” Huynh said. “It was eye-opening to work on a project affected by current international trade realities.”

Kim, a sophomore economics major, highlighted the importance of teamwork in their success. “Without the cooperation of this strong-bonded team, I believe we would not have accomplished this outcome,” she said.

Guiding the team was faculty advisor Dr. Michelle Montague-Mfuni, who praised their passion and drive. “They asked for help, took advice to heart, and took action. It’s been one of my fondest experiences here,” she shared proudly.

Though it was the University of Richmond’s first appearance in the competition, their performance set a high standard. Their presentation was professional, personal, and packed with real-world insights. Lange noted how effectively the young team utilized the virtual platform, saying, “They were great speakers, had actionable recommendations, and their teamwork shone through.”

In an ever-changing global economy, this Richmond team proved that preparation, adaptability, and collaboration can turn a challenge into a celebration.