Shakun Datta Mago

Shakun Mago is the Joseph A. Jennings Chair in Business and Professor of Economics. She received her Ph.D. from Purdue University and works in the area of Industrial Organization, Game Theory, and Experimental Economics. She is the Co-Editor of the Southern Economic Journal.

Her research appears in the Experimental Economics, Games and Economic Behavior, International Journal of Industrial Organization, Journal of Economic Behavior and Organization, Journal of Industrial Economics, Journal of Conflict Resolution, and others.

She uses laboratory experiments to study how institutional details shape strategic behavior and outcomes, particularly in contests and markets. A central line of work examines dynamic multi-round and multi-battle contests, highlighting how sequencing, observability, and feedback influence effort and momentum. Another strand contributes to experimental industrial organization by studying pricing institutions and information frictions, including buyer search, advertising, price guarantees, and communication between firms. Complementing these projects, she also studies cooperation and bargaining problems, including repeated volunteer dilemmas and wage negotiations. Her pedagogical contributions include classroom experiments that promote experiential learning in macroeconomics.