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Marketing

Welcome to the Marketing Department at the Robins School of Business. Our goal is to provide students with an innovative curriculum and an active learning experience that is firmly rooted in the fundamentals, yet relevant in the face of rapid change.

Our department has top-notch faculty with significant real-world marketing experience, who are also recognized as world-class scholars. At the same time, they are committed teachers that care passionately about student development, learning and career preparation. 

Through the integration of applied and experiential marketing orientations across our course offerings, we strongly promote the building of students’ strategic, analytic and communication skills, as well as a strong international perspective.  We seek to combine cutting-edge theory and practice from across the field of marketing to better prepare our students to be tomorrow’s marketing and business leaders.

Marketing Three Pillar Model

Experiential learning opportunities take the form of case studies, simulations and hands-on experiences, where students are able to work on real projects, for real companies. We also encourage students to develop and refine their skills by participating in internal and external case competitions, as well as to gain additional insights, skills and experiences through internships. 

Recent University of Richmond department of marketing projects partners have included:

  • C&F Mortgage Corporation
  • Campofrio Food Group America
  • Coca-Cola
  • Els for Autism Foundation
  • Harper's Bazaar
  • IMG College
  • Independence Golf
  • Octagon
  • Performance Food Group
  • Pros Incorporated
  • Richmond International Raceway
  • Richmond Kickers
  • RMC Events
  • Sports Backers
  • Stay Sharp Foundation
  • Sweet Frog
  • Tampa Bay Rays
  • TV Guide
  • Washington Redskins

Additional recent experiential learning opportunities for marketing students have included:

  • American Marketing Association
  • Deconstructing Marketing Event
  • National Team Selling Competition
  • Spiders in Marketing and Communications Road Trip
  • Sports Industry Networking Conference
  • Sales Certificate Program
  • Sports Events Marketing Experience Conference
  • Career Development Certificate Program
  • UR Business Pitch Competition

We are the only fully accredited top-tier undergraduate business school that is also part of a top-tier liberal arts university. This unique combination fosters critical thinking, diverse insights and perspectives, and fosters a culture where we truly value cross-functional experiences that involve partnering with those outside our department, school and university. 

We are fortunate to be located in a city with a vibrant business community featuring five Fortune 500 companies, eleven Fortune 1,000 companies, one of the world’s most successful ad agencies, and countless other exciting organizations and startups. Our students are strategic thinkers and problem solvers, who are ambitious, curious, creative, passionate, hardworking and collaborative, and who engage deeply with faculty and each other to develop both personally and professionally.

So whether you are interested in brand management, product management, advertising and promotion, digital and social media marketing, international marketing, consumer behavior, marketing research, professional selling or any other area of marketing, we invite you to investigate our exciting course offerings, marketing concentration, distinguished faculty and some of the companies our students got jobs this year. 

Marketing Department Research Focus Statement

Our department’s research focuses on Marketing Strategy and Consumer Behavior in national and international contexts, with the goal of delivering managerial, scholarly and public policy implications. Illustrative Marketing Strategy topics include: advertising effects, brand management, pricing and promotions, retailing, salesforce management, relationship quality, B2B services, and international marketing strategy with a focus on transitioning economies. For Consumer Behavior, illustrative topics include: compulsive consumer behaviors, impact of the Internet on consumer behavior, search behavior, subsistence consumers, and gratitude.

Undergraduate Marketing

Robins School of Business
1 Gateway Road
University of Richmond, VA 23173

Department Chair
Monika Kukar-Kinney, Ph.D.
334
(804) 287-1880
mkukarki@richmond.edu

Department Coordinator
Elizabeth Edwards
Q285
(804) 289-8675
eedward2@richmond.edu 

Robins School Marketing Students and Faculty