Department of Marketing faculty pride themselves on providing students with an unmatched learning experience. This experience is designed to promote the building and strengthening of students' strategic, analytic and communications skills through a variety of mediums and channels. We work closely with employers, alumni and a set of key accomplished business advisory board members to ensure that our students are best positioned to get the job placements and internships they desire.
Philosophy of Teaching and Learning
The Marketing Department offers a wide array of learning activities that are individually and collectively designed to develop students' strategic, analytic and communication skills, as well as foster a strong international perspective. Learning activities include content on marketing strategy, brand management, product management, advertising and promotion, digital and social media marketing, international marketing, consumer behavior, marketing research, integrated marketing communications, professional selling, and a wide variety of other offerings. All courses in the Marketing Concentration utilize an applied and experiential marketing orientation to build students’ understanding of key concepts and their ability to apply them. Three Pillar Model
Applied, out-of-class learning is also highly valued by our faculty and students through a mix of exciting experiential activities, including working on real business problems and opportunities, connecting with distinguished UR and marketing alumni, annual marketing road trips to New York City and Washington D.C., participation in high-level student competitions, participation in industry networking conferences, opportunities to engage with both the University of Richmond and City of Richmond American Marketing Association chapters, opportunities to become certified in high demand areas-such as personal selling and human resources. Individually and collectively these activities strengthen student learning and connections.
In addition to being committed teachers that care passionately about student development, learning and career preparation, faculty members in the Marketing Department are also leading researchers in their respective fields.
Philosophy of Research
Members of the Marketing Department are also leaders on formulating and driving marketing thoughts, and have been published in the following leading journals:
- Journal of Marketing
- Journal of Consumer Research
- Journal of Marketing Research
- Journal of the Academy of Marketing Science
- Harvard Business Review
- Industrial Marketing Management
- Journal of Business Research
- Journal of Advertising
- Journal of Retailing
- Journal of Public Policy and Marketing
- Psychology & Marketing
- European Journal of Marketing
- Journal of Advertising Research
- Journal of Brand Management
- Journal of Product and Brand Management
- Journal of Business Ethics
- International Journal of Advertising
- Journal of Services Marketing
- Sports Marketing Quarterly
- Management Review
- Business Horizons
Marketing Department Research Focus Statement
Our department’s research focuses on Marketing Strategy and Consumer Behavior in national and international contexts, with the goal of delivering managerial, scholarly and public policy implications. Illustrative Marketing Strategy topics include: advertising effects, brand management, pricing and promotions, retailing, salesforce management, relationship quality, B2B services, and international marketing strategy with a focus on transitioning economies. For Consumer Behavior, illustrative topics include: compulsive consumer behaviors, impact of the Internet on consumer behavior, search behavior, subsistence consumers, and gratitude.