Headshot of Monika  Kukar-Kinney

Monika Kukar-Kinney

She/Her
The F. Carlyle Tiller Chair in Business
Professor of Marketing
  • Profile

    Monika Kukar-Kinney is the F. Carlyle Tiller Chair in Business and a Professor of Marketing at the Robins School of Business at the University of Richmond. She received her Ph.D. in Marketing from Indiana University in 2003. Her primary teaching responsibilities at the University of Richmond include the Marketing Department's methodology courses, such as Marketing Research and Analysis and Marketing Analytics. Monika's research focuses on three main topic areas, specifically, retailing and pricing, compulsive buying behavior, and consumer online buying behavior. Her work has been published in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Business Research, and other outlets. Monika is active in international circles and holds a Visiting Professor appointment at the Faculty of Economics, University of Ljubljana in Slovenia.

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    • Awards

      Selected awards and grants:

      Robins School of Business Award for Outstanding Scholarship (2023)

      University of Richmond, Faculty Fellows Award (2022-2023)

      Robins School of Business Outstanding Research Publication Award (2022)

      Robins School of Business Dean’s Service Award (2022)

      Carlyle Tiller Chair in Business (2015-2021; renewed for 2021-2027); awarded to a senior colleague, recognizing the highest level of scholarship among the University’s existing faculty

      Robins School of Business Summer Research Grant (2004 – 2023)

      University of Richmond nominee and recipient of the 2018 VFIC (Virginia Foundation of Independent Colleges) Mednick Memorial Fellowship Grant

      Journal of Retailing Outstanding Reviewer Award, 2017 & 2018

      Stanley C. Hollander Award for Best Retailing Paper, 2017 Academy of Marketing Science Conference

      Gambrinus Fellowship, awarded to internationally renowned academics from abroad to visit the TU Dortmund University as guest professors (2016)

    • Presentations

      Recent presentations of research:

      Monika Kukar-Kinney and Jeffrey R. Carlson, “Disentangling and Measuring Discount Credibility,” 2023 Academy of Marketing Science (AMS) Annual Conference, New Orleans, LA, May 17, 2023.

      Mateja Kos Koklič, Monika Kukar-Kinney, and Irena Vida, “Individual and Societal Drivers of Digital Piracy and Rationalization: A Comparison of the United States and Slovenia,” EMCB (Emerging Markets Conference Board) Conference 2022 (Ljubljana, Slovenia, May 31, 2022).

      Mateja Kos Koklič, Barbara Culiberg, Monika Kukar-Kinney, and Irena Vida, “Understanding Vulnerability and Perceived Risks in the Sharing Economy from the Prosumer Perspective,” 2022 American Marketing Association Winter Conference, Las Vegas, NV, February 18-20, 2022 + virtual.

      Atefeh Yazdanparast Ardestani and Monika Kukar-Kinney, “Making Purchase Decisions in the Absence of Touch: An Examination of the Role of Price Framing and Sale Proneness,” 2021 American Marketing Association Summer Conference, August 5, 2021. (virtual presentation)

      Monika Kukar-Kinney, Mateja Kos Koklič, and Irena Vida, “Consumers’ De-ownership as a Predictor of Dark-side Digital Acquisition and Digital Piracy Behavior”, 2021 American Marketing Association Summer Conference, August 5, 2021. (virtual presentation)

      Monika Kukar-Kinney and Atefeh Yazdanparast Ardestani, “Haptic Information Impacts Online Purchase Behavior: The Role of Price Framing and Consumer Characteristics, 2020 Academy of Marketing Science Conference, Coral Gables, FL, December 15-17, 2020. (virtual presentation)

      Larry O. Orimoloye, Monika Kukar-Kinney, Jeffrey Carlson, Angeline Close Scheinbaum and Heping He, “Motivations behind Consumer Online Shopping Cart Use and Abandonment,” 2020 Academy of Marketing Science Conference, Coral Gables, FL, December 15-17, 2020. (virtual presentation)

      Mateja Kos Koklič, Monika Kukar-Kinney and Irena Vida, “Consumers’ De-ownership as a Predictor of Dark-side Digital Acquisition and Digital Piracy Behavior”, 2020 EMAC Regional Conference, Zagreb, Croatia, September 17, 2020. (virtual presentation)

      Mateja Kos Koklič, Saba Resnik, and Monika Kukar-Kinney, “A Qualitative Inquiry into Mindfulness, Sustainable Consumption, and Consumer Well-Being”, 2020 Emerging Markets Conference Board, Ljubljana, Slovenia, June 2, 2020. (virtual presentation)

    • Professional Experience

      Previous positions include:

      2015-present  |  Professor of Marketing and the F. Carlyle Tiller Chair in Business, Robins School of Business, University of Richmond

      2015-2021  |  Department Chair, Robins School of Business, University of Richmond 

      2010-present  |  Visiting Professor, Faculty of Economics, University of Ljubljana, Slovenia

      2009-2015  |  Associate Professor of Marketing, Robins School of Business, University of Richmond

      2003-2009  |  Assistant Professor of Marketing, Robins School of Business, University of Richmond

      1997-2003  |  Associate Instructor, Kelley School of Business, Indiana University

      1996-97  |  Research Assistant, Johnson Graduate School of Management, Cornell University

      1995-96  |  Marketing Research Consultant, P&S Business Analyses and Consulting, Ljubljana, Slovenia 

      1992-93, 1995  |  Teaching Assistant for Statistics I, Faculty of Economics, University of Ljubljana, Slovenia

    • Institutional Service

      Selected University service:

      Chair, Marketing Department (2015-2021)

      Member, Academic Council (2015-2021)

      Member, Research Committee (2013-present)

      Member, International Business Committee (2007-2009, 2010-present)

      Member, Full Professors Committee (2015-present)

      University Institutional Review Board for Protection of Human Subjects – IRB (Member: 2009-2015, Alternate member: 2016 to present)

      Member, Endowed Chairs Selection Committee (2020-2021, 2022-2023)

      Member, Interview Panel for the Assistant to the Dean and Faculty Support Specialist (2020-2021)

      Member, Technology Needs Task Force (2019-2020)

      Program Coordinator, Marketing Research and Analysis Course (2010-present)

      Faculty mentor for junior faculty (2014-present)

      Selected service to the profession:

      Editorial Review Board member, Journal of the Academy of Marketing Science (2017-present)

      Editorial Review Board member, Journal of Retailing (2016-present)

      Editorial Review Board member, Journal of Business Research – Marketing (2013-present)

      Editorial Review Board Member/Reviewer, Journal of Product and Brand Management (2003-2015)

      Track Organizer and Co-Chair, Retailing, Omni-Channel, & Pricing, 2024 Academy of Marketing Science Annual Conference (2023-2024)

      Track Organizer and Co-Chair, Retailing and Pricing, 2020 Academy of Marketing Science Annual Conference (2019-2020)

      Conference Co-Chair, 2018 Academy of Marketing Science Annual Conference (2016-2018)

      Track Organizer and Co-Chair, Retailing and Pricing, 2017 Academy of Marketing Science Annual Conference (2016-2017)

  • Selected Publications
    Journal Articles

    Schaefers, Tobias, Andreas Kessenbrock, Gerrit Cziehso, and Monika Kukar-Kinney (2023), “Asking your Phone or a Frontline Employee? The Influence of In-Store Information Source on Choice Overload, Responsibility, and Confidence among Young Consumers”, Psychology & Marketing. http://doi.org/10.1002/mar.21861

    Yazdanparast, Atefeh, and Monika Kukar-Kinney (2023), “The Effect of Product Touch Information and Sale Proneness on Consumers’ Responses to Price Discounts,” Psychology & Marketing, 40 (1), 146-168. https://doi.org/10.1002/mar.21755

    Hull, Clyde E., Jennifer D. Russell, and Monika Kukar-Kinney (2022), “Making Sustainability a Core Competency: Consumer Response to Sustainable Innovative Products,” Sustainability, Special Issue on Competitive Sustainability: The Intersection of Sustainability and Business Success, 14 (18), 11688. https://doi.org/10.3390/su141811688

    Kukar-Kinney, Monika, Angeline C. Scheinbaum, Larry O. Orimoloye, Jeffrey R. Carlson and Heping He (2022), “A Model of Online Shopping Cart Abandonment: Evidence from E-tail Clickstream Data,” Journal of the Academy of Marketing Science, 50 (5), 961-980. https://doi.org/10.1007/s11747-022-00857-8

    Scheinbaum, Angeline C., Larry O. Orimoloye, Monika Kukar-Kinney, Tiejun Ma, Ming-Chien Sung, and Johnnie Johnson (2022), “Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study”, Journal of Advertising, Special section on Mobile Technology and Advertising, 51(4), 430-439. https://doi.org/10.1080/00913367.2022.2090466

    Tarka, Piotr and Monika Kukar-Kinney (2022), “Compulsive Buying Among Young Consumers in Eastern Europe: A Two-Study Approach to Scale Adaptation and Validation,” Journal of Consumer Marketing, 39(1), 106-120, https://doi.org/1108/JCM-05-2020-3833

    Tarka, Piotr, Monika Kukar-Kinney and Richard J. Harnish (2022), “Consumers’ Personality and Compulsive Buying Behavior: The Role of Hedonistic Shopping Experiences and Gender in Mediating-Moderating Relationships, Journal of Retailing and Consumer Services, 64 (January), 102802. https://doi.org/10.1016/j.jretconser.2021.102802

    Kos Koklič, Mateja, Monika Kukar-Kinney and Irena Vida (2022), “Consumers’ De-ownership as a Predictor of Dark-side Digital Acquisition Behavior: Moderating Role of Moral Intensity and Collectivism,” Journal of Business Research, 138 (January), 108-116. https://doi.org/10.1016/j.jbusres.2021.09.018.

    Hanson, Sara K., Monika Kukar-Kinney and Hong Yuan (2021), “The Impact of Recipient Identification and Discount Structure on Social Coupon Sharing: The Role of Altruism and Market Mavenism,” Psychology & Marketing, 38 (November), 2102-2121. https://doi.org/10.1002/mar.21555.

    Scheinbaum, Angeline C., Pratik Shah, Monika Kukar-Kinney and Jacob Copple (2020), “Regret and Non-Redemption of Daily Deals: Individual Differences and Contextual Influences”, Psychology & Marketing, 37 (4), 535-555. Doi: 10.1002/mar.21324

    Cziehso, Gerrit, Tobias Schaefers and Monika Kukar-Kinney (2019), “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches,” Journal of Business Research, 101 (August), 229-242.

    He, Heping, Monika Kukar-Kinney and Nancy M. Ridgway (2018), “Compulsive Buying in China: Measurement, Prevalence, and Online Drivers,” Journal of Business Research, 91 (October), 28-39.

    Carlson, Jeffrey R. and Monika Kukar-Kinney (2018), “Investigating Discounting of Discounts in an Online Context: The Mediating Effect of Discount Credibility and Moderating Effect of Online Daily Deal Promotions,” Journal of Retailing and Consumer Services, 41 (March), 153-160.

    Kos Koklič, Mateja, Monika Kukar-Kinney and Špela Vegelj (2017), “An Investigation of Customer Satisfaction with Low-cost and Full-service Airline Companies”, Journal of Business Research, 80 (November), 188-196.

    Kukar-Kinney, Monika and Lan Xia (2017), “The Effectiveness of Number of Deals Purchased in Influencing Consumer Response to Daily Deal Promotions: A Cue Utilization Approach”, Journal of Business Research, 79 (October), 189-197.

    Weisstein, Fei L., Monika Kukar-Kinney and Kent B. Monroe (2016), “Determinants of Consumers’ Response to Pay What You Want Pricing Strategy on the Internet”, Journal of Business Research, 69 (10), 4313-4320.

    Schaefers, Tobias, Stephanie J. Lawson and Monika Kukar-Kinney (2016), “How the Burdens of Ownership Promote Consumer Usage of Access-based Services,” Marketing Letters, 27(3), 569-577.

    Kos Koklič, Mateja, Monika Kukar-Kinney and Irena Vida (2016), “The Three-Level Mechanism of Consumer Digital Piracy: Development and Cross-Cultural Validation”, Journal of Business Ethics, 134(1), 15-27.

    Kukar-Kinney, Monika, Angeline Scheinbaum and Tobias Schaefers (2016), “Compulsive Buying in Online Daily Deal Settings: An Investigation of Motivations and Contextual Elements,” Journal of Business Research, 69(2), 691-699.

    Kukar-Kinney, Monika and Jeffrey Carlson (2015), “A Fresh Look at Consumers’ Discounting of Discounts in Online and Bricks-and-Mortar Shopping Contexts,” International Journal of Research in Marketing, 32(4), 442-444.

    Xia, Lan and Monika Kukar-Kinney (2014), “For Our Valued Customers Only: Examining Consumer Response to Preferential Treatment Practices”, Journal of Business Research, 67(11), 2368-2375.

    Xia, Lan and Monika Kukar-Kinney (2013), “Examining the Penalty Resolution Process: Building Consumer Loyalty through Gratitude and Fairness", Journal of Service Research, 16(4), 518-532.

    Weisstein, Fei L., Kent B. Monroe and Monika Kukar-Kinney (2013), “Effects of Price Framing on Consumers’ Perceptions of Online Dynamic Pricing”, Journal of the Academy of Marketing Science, 41 (September), 501-514. Lead article.

    Leite, Priscilla, Bernard Rangé, Monika Kukar-Kinney, Nancy Ridgway, Kent Monroe, Rodolfo Ribas Junior, J. Landeira Fernandez, Antonio Egidio Nardi, and Adriana Silva (2013), “Cross-Cultural Adaptation, Validation and Reliability of the Brazilian Version of the Richmond Compulsive Buying Scale,” Revista Brasileira de Psiquiatria, 35(1), 38-43.

    Vida, Irena, Mateja Kos Koklič, Monika Kukar-Kinney and Elfriede Penz (2012), “Predicting Consumer Digital Piracy Behavior: The Role of Rationalization and Perceived Consequences”, Journal of Research in Interactive Marketing (Special Issue on Digital Piracy), 6(4), 298-313.

    Kukar-Kinney, Monika, Nancy M. Ridgway and Kent B. Monroe (2012), “The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers”, Journal of Retailing (Special Issue on Pricing), 88(1), 63-71.

    Kukar-Kinney, Monika, Lan Xia and Kent B. Monroe (2011), “When A Promotion is Denied: The Effects of Decision Stage on Perceptions of Promotion and Price Fairness”, Economic and Business Review (Special Issue on Recent Developments in Marketing), 13(3), 143-159.

    Chiu-chi Angela Chang and Monika Kukar-Kinney (2011), “The Effects of Retail Shopping Aid Usage on Consumer Purchase Decision and Decision Satisfaction”, Asia Pacific Journal of Marketing and Logistics, 23(5), 745-754.

    Close, Angeline G. and Monika Kukar-Kinney (2010), “Beyond Buying: Motivations behind Consumers' Online Shopping Cart Use”, Journal of Business Research, 63(9-10), 986-992.

    Kukar-Kinney, Monika and Angeline G. Close (2010), “The Determinants of Consumers’ Online Shopping Cart Abandonment”, Journal of the Academy of Marketing Science, 38(2), 240-250.

    Xia, Lan, Monika, Kukar-Kinney and Kent B. Monroe (2010), “Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions”, Journal of Retailing, 86(1), 1-10. Lead article.

    Kukar-Kinney, Monika, Nancy M. Ridgway and Kent B. Monroe (2009), “The Relationship between Consumers’ Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet”, Journal of Retailing, 85(3), 298-307.

    Ridgway, Nancy M., Monika Kukar-Kinney, Kent B. Monroe (2008), “An Expanded Conceptualization and New Measure of Compulsive Buying”, Journal of Consumer Research, 35(4), 622-639.

    Ridgway, Nancy M., Monika Kukar-Kinney, Kent B. Monroe and Emily Chamberlin (2008), “Does Excessive Buying for Self Relate to Spending on Pets?”, Journal of Business Research (Special issue on “Animal Companions, Consumption Experiences, and the Marketing of Pets”), 61(5), 392-396.

    Kukar-Kinney, Monika, Lan Xia, and Kent B. Monroe (2007), “Consumers’ Perceptions of the Fairness of Price-Matching Refund Policies,” Journal of Retailing, 83(3), 325-337.

    Chiu-chi, Angela Chang and Monika Kukar-Kinney (2007), “The Impact of a Pioneer Brand on Competition among Later Entrants”, Journal of Customer Behaviour, 6(2), 195-210.

    Kukar-Kinney, Monika and Dhruv Grewal (2007), “Comparison of Consumer Reactions to Price-Matching Guarantees in the Internet versus Bricks-and-Mortar Retail Environments,” Journal of the Academy of Marketing Science, 35(2), 197-207.

    Kukar-Kinney, Monika, Rockney G. Walters and Scott B. MacKenzie (2007), “Consumer Responses to Characteristics of Price-Matching Guarantees: The Moderating Role of Price Consciousness,” Journal of Retailing, 83(2), 211-221.

    Kukar-Kinney, Monika (2006), “The Role of Price-Matching Characteristics in Influencing Store Loyalty,” Journal of Business Research, 59(4), 475-482.

    Kukar-Kinney, Monika and Dhruv Grewal (2006), “Consumer Willingness to Claim a Price-Matching Refund: A Look into the Process,” Journal of Business Research, 59(1), 11-18.

    Kukar-Kinney, Monika (2005), “An Investigation into the Timing of Consumer Requests for Price-Matching Refunds,” Journal of Product and Brand Management, 14(3), 197-205.

    Ridgway, Nancy M. and Monika Kukar-Kinney (2004), “Hi, I’m a Compulsive Buyer: A Content Analysis of Themes from Testimonial Telephone Calls at QVC”; Advances in Consumer Research; eds., Geeta Menon and Akshay Rao, Portland, OR, Vol. XXXII, 431-436.

    Kukar-Kinney, Monika and Rockney G. Walters (2003), “Consumer Perceptions of Refund Depth and Competitive Scope in Price-Matching Guarantees: Effects on Store Patronage,” Journal of Retailing, 79(3), 153-160.