International Business Courses
IBUS 388 ST :Strategic Market Planning in Latin America
IBUS 388 ST / MKT 329 ST Strategic Market Planning in Latin America is a hands-on experiential learning course. Student teams develop market entry strategies in targeted countries for a major Richmond company or organization. This is not a case study; student teams work directly with company managers. The “final exam” is a live interactive discussion with the company where the teams present and defend their strategic marketing recommendations. The course is open to all Robins School of Business students and international exchange students. UR global studies and LALIS majors/minors may also enroll by permission.