Richmond Home
 Joel  Mier
Joel Mier
Lecturer of Marketing

Joel Mier is a Lecturer of Marketing at the Robins School of Business at the University of Richmond. He received his Doctorate in Business Administration from Georgia State University in 2016. His primary teaching responsibilities at the University of Richmond include teaching the Principles of Marketing and Strategic Marketing courses. Previously, Joel had taught a variety of marketing courses at the School of Business at Virginia Commonwealth University.

Joel has a rich practitioner background in marketing, spanning a wide variety of industries and company life stages. Most recently, he was the Vice President of Marketing of Contactually, a SaaS-based relationship marketing software firm in Washington, D.C. Prior, he was Vice President of Marketing at Genworth, a Fortune 500 global financial services company in Richmond, VA. Joel spent his early career in Silicon Valley at such firms as Gartner (Senior Market Analyst), Adobe (Senior Business Analyst), and Netflix (Director of Marketing).

2019 Distinguished Educator Award from Robins School of Business

The Market Research Event (TMRE), Orlando, FL, October 2017
“Are Design Thinking, Lean, and Agile Limiting Your Innovation?”

INCAE Business School, Costa Rica, August 2017
"Organizational Customer Centricity: The Only Sustainable Driver of Growth”​

Hong Kong University of Science & Technology, Hong Kong, June 2016
Lenovo Worldwide Finance Leadership
“Big Data and Customer Centricity: Creating Sustainable Organic Growth”

AIA, EdgeTALK Corporate Executive Conference, Hong Kong, 2014
“A Comprehensive Definition of Data: How It Can Help Create Sustainable Organic Growth”

Professional Experience
Managing Principal, The Mier Practice, Richmond, VA
Vice President of Marketing, Contactually, Washington, D.C.
Vice President of Marketing, Genworth, Richmond, VA
Director of Marketing, Netflix, Los Gatos, CA
Senior Business Analyst, Adobe, San Jose, CA
Senior Market Analyst, Gartner, San Jose, CA

Mier, Joel, and Ajay K. Kohli. "Netflix: reinvention across multiple time periods, reflections and directions for future research." AMS Review (2021): 1-12.

Mier, J., Carlson, J., Bellenger, D. and Johnston, W. (2020), "Business buyers are people too: exploring how geodemographics affects business-to-business selling effectiveness", Journal of Business & Industrial Marketing.

Cho, Edward, Joel Mier, Catrina Jones, and Danny Bellenger. "Did Dodd–Frank miss the mark?  Financial experts’ and regulators’ perspectives on resolution plans." Journal of Banking Regulation (2015).

B.A., San Francisco State University 1990
Political Science
D.B.A., Georgia State University 2016
Dissertation: Business "Buyers" Are People Too: Do Personal Characteristics Help to Explain the Effectiveness of Selected Marketing Activities in a B2B Setting?
Contact Information
241 RSB
(804) 662-3043
Areas of Expertise
Customer Centricity
Market Segmentation
Marketing Strategy
Sales Effectiveness