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 George  Hiller
George Hiller
Lecturer of International Business
Adjunct Professor, School of Professional & Continuing Studies
George Hiller has served as an adjunct instructor at University of Richmond since 1994, teaching courses at the School of Law, School of Professional and Continuing Studies, and the Robins School of Business. At the Robins School, he teaches Strategic Market Planning in Latin America. This is a project-based experiential learning course in which combined teams of Robins School undergraduates and students from the UR School of Law work with Richmond-area businesses to develop market expansion strategies in Latin America. I also teach a Spanish discussion course linked to Marketing in Latin America, as part of the UR Culture and Language Across Curriculum Program.
Grants and Fellowships

Community-Based Learning Faculty Fellow, University of Richmond, 2013-2014, 2016-2017, 2020-2021

Fund for Professional Development, University of Richmond, 2019

Curriculum Development Grant for International Business Education, Michigan State University, 2015

College Board Study in China Grant, 2012 DAAD German Academic Travel Grant, 2011


U.S. Department of State, Fulbright Specialist Teaching Award: Uruguay, 2020

Bonner Center for Civic Engagement, University of Richmond, Community-Engaged Teacher Award, 2020 

Robins School of Business, University of Richmond, Adjunct Faculty Teacher Award, 2016

Virginia International Business Council, Global Excellence Award for Trade Promotion, 2015


"Teaching Market Planning in Latin America with Experiential Learning", Academy of International Business Annual Conference, 2019

"A New Approach to Teaching International Business at Rural Community Colleges", NASBITE International Annual Conference 2018

"Globalization and Teacher Education in Virginia", University of Richmond Center for Leadership in Education, 2014

Professional Experience
Director of International Programs, SW Virginia Higher Education Center (2002-13 )
Manager of Export Promotion in Latin America, Virginia Economic Development Partnership (1992-2002)
Intern/Staff Attorney, Office of the Attorney General of Virginia (1990-1992)
Vice President and Trade Finance Manager, SunTrust Bank (1984-1988)
VA Commonwealth University: Co-Director and Instructor: International Business Certificate Program (2001-2009)
Member, Virginia State Bar
Selected Publications
Lascu, D. and Hiller G. "International Marketing" 6th edition. Textbook Media Press. (2018)
Anne Marie Zwerg-Villegas & George L. Hiller (2020) USA-Latin American Experiential Learning Project: The Instructor Balancing Act, Journal of Teaching in International Business, 31:4, 337-357, DOI: 10.1080/08975930.2020.1851621
B.A., University of New Mexico 1969
M.B.A., Thunderbird School of Global Management 1972
J.D., University of Richmond 1991
Contact Information
(804) 387-0987
Areas of Expertise
International Business
Marketing in Latin America
Economic Development
International Business Law