Richmond Home
 Dana  Lascu
Dana Lascu
Professor of Marketing
Profile

Dr. Lascu is Professor of Marketing at University of Richmond. She has a Ph.D. in marketing from the University of South Carolina, a Master of International Management from the Thunderbird School of Global Management, and a B.A. in English and French from University of Arizona. At University of Richmond, she served as Department Chair for 12 years and has been active on numerous committees, such as Tenure & Promotion, Strategic Planning, Faculty Development, Institutional Review Board, and many others. She has published more than 100 professional and academic manuscripts in, among others, journals such as International Business Review, Journal of Business Research, International Marketing Review, European Journal of Marketing, and Journal of Global Marketing, and authored several editions of two textbooks, International Marketing 6e (2019) and Essentials of Marketing 7e (2021). She is associate editor for the Journal of Global Marketing, Regional Editor for the Journal of Global Business and Technology, and serves on the review board of several other journals. She chaired international conferences all over the world (Austria, Bermuda, Kenya, Hungary, Romania, Turkey, among others), has served as Fulbright Distinguished Chair in Austria and as a Fulbright Specialist in Mongolia, and as a consultant for companies such as Ford Motor Company, IDV North America, Aquasource North America, Stihl, Yellow Book USA, and others. Dr. Lascu is a Fellow of the Academy of Global Business Advancement and has received, among other awards, the Outstanding Faculty Award of the State Council for Higher Education of Virginia (SCHEV), the University of Richmond Distinguished Educator Award and Scholarly Activity Award, and an honorary doctorate from Ider University, Mongolia.

Selected Publications
Additional Publications
Education
B.A., University of Arizona 1983
M.I.M., Thunderbird School of Global Management 1985
Ph.D., University of South Carolina 1991
Contact Information
374 Queally
(804) 289-8586
(804) 289-8878 (Fax)
Areas of Expertise
Marketing Research
International Marketing