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Innovative Curriculum

Take an integrated and intentional curriculum to foster a curiosity for Societal Impact Through Business

The Endeavor RSB curriculum consists of seven courses taken across the first three semesters at the University of Richmond. Each course specifically designed for the Endeavor RSB program contains integrated and intentional curriculum around Societal Impact Through Business. Coursework includes pre-business courses required to declare and advanced coursework towards a business major.

Coursework Overview 

First Year – Fall Semester

  • Societal Impact of Business: Exploring Business (BUAD 100) – 0.25 unit
  • Principles of Microeconomics (ECON 101)
  • Calculus I (Math 211)

First Year – Spring Semester

  • Societal Impact of Business: Applying Business (BUAD 100) – 0.25 unit
  • Principles of Macroeconomics (ECON 101)
  • Fundamentals of Financial Accounting (ACCT 201)

Sophomore Year – Fall Semester

  • Business Statistics (BUAD 202)
  • Business Communications (BUAD 205) – 0.5 unit
  • First Field-Specific Class (chosen to match student interest) 
Course Specific Information 

Fundamentals of Financial Accounting (ACCT 201):

Students in the introductory financial accounting course will be introduced to the language of accounting.  They will learn all about financial statements so that they can manage their own and organizational finances, invest wisely, help companies develop financial strategies, and be knowledgeable stewards of financial resources. 

Applied Business Topics (BUAD 100):

BUAD 100, Applied Business Topics, will provide students with an opportunity to explore each area of business taught within the business school including course offerings and potential career paths through engagement with fellow students, faculty, staff, and executives from each discipline. Students will also have the opportunity to see businesses in action through guided site visits to business operations on campus, in the city of Richmond, and beyond. Students will apply concepts that they are learning to various business scenarios and consider their broader societal impact. These application activities will include various group discussion forums, business simulations, field trips, attending speaking engagements, and/or through other small projects.

Statistics for Business and Economics (BUAD 202):

BUAD202, Statistics for Business and Economics, will introduce students to the fundamental tools of statistical analysis. We will examine a variety of real-world applications, thinking about how to interpret quantitative information and how to develop quantitative approaches to problem-solving.

 Business Communications (BUAD 205):

In BComm, the slang name for BUAD 205, students take a practical (yes, this means practice is involved!) approach to learning successful verbal, non-verbal, and written business communication techniques. While the content focuses on use in professional settings, past students share that the course has enhanced their personal communications as well.

Principles of Microeconomics (ECON 101):

Principles of Microeconomics is devoted to how we as a society allocate our resources. Shall our factories produce more passenger sedans or more battleships? Should high quality health care be available freely or only to those able to pay for it? When do unfettered markets deliver the greatest good for the greatest number and when do markets fail? By equipping students with the analytical tools to answer these questions, this course will help them become more informed decision makers, both in the context of business as well as in their personal and civic lives.

Note: This course satisfies the general education requirement for social analysis (FSSA)

Principles of Macroeconomics (ECON 102):

In this course students will learn about how businesses and households make decisions, how macroeconomic data can be used to measure the impact of these decisions, and how policy-making can be used encourage households and businesses to alter their decision-making towards the goal of increasing the economic welfare of society. 

Calculus I (MATH 211):

Calculus is the mathematical language that allows humans to understand and describe change. To prepare for the future workforce, Forbes recommends gaining familiarity and prowess with change. In this semester of calculus you will learn the two key concepts that model instantaneous and total change: the derivative and the integral. These powerful tools can be used to explore a wide array of problems, including modeling the spread of a virus or measuring income distribution.

Note: This course satisfies the general education requirement for symbolic reasoning (FSSR)

First Field-Specific Class

Advisors will work with you to choose your first field-specific class based on individual interests. Fields include Accounting, Business Analytics, Economics, Finance, International Business, Management-Entrepreneurship, Management-Consulting, and Marketing.