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Innovation & Entrepreneurship Track

Innovation and Entrepreneurship has become a major, driving force to economic and societal change. The proliferation of new ventures and small businesses stimulates new career and professional opportunities. The Innovation and Entrepreneurship Track provides students with the skills and mindset needed to succeed in  fast-moving environments. Students will engage in new concept creation from idea generation, to validation, and execution. Students will also acquire knowledge and training in applied creativity through innovation for organizations of all types and sizes.

Academic Program

Required Courses:
MGMT 347 Innovation and Entrepreneurship
Units: 1
Description
An overview of new venture formation processes with the objective of providing students with the skills needed to recognize business opportunities and develop them into value-creating initiatives (i.e., starting businesses). Emphasis is on developing plans related to new venture exploration, as well as effectively communicating (i.e., pitching) ideas to stakeholders who can provide necessary resources for firm formation and growth.
Prerequisites
ACCT 201, BUAD 202, ECON 101, ECON 102.

MGMT 350 New Venture Creation
Units: 1
Description
An experiential course requiring every student to participate as the sole founder or as a member on a small founding team under real-world conditions of risk and limited resources. Students will start the new venture planned in MGMT 347. Evaluation based on the viability of the business they start. Examines critical issues such as new venture strategy in local, domestic, and international contexts by synthesizing knowledge from many disciplines building on students' foundation in a variety of core and elective business topics (e.g., managing innovation and entrepreneurship, international business, accounting, marketing, finance, operations, strategy).
Prerequisites
MGMT 347 or MGMT 351 and FIN 360 and MKT 320.

MGMT 351 Managing Innovation
Units: 1
Description
Explores paths to growth through innovation in existing companies (rather than in a startup environment) with a focus on organizational effectiveness. The theory and practice of promoting and managing innovation are considered in the context of case studies and the most recent academic thinking on topics like organizational design, resource allocation, culture development, and "managing clever people." The goal of the course is to prepare students to participate in, lead, and advise innovation teams to increase the likelihood of a desired corporate outcome.
Prerequisites
ACCT 201

*Students must take MGMT 347 or MGMT 351 before MGMT 350.

Select 1 Course:
MGMT 342 Managing Projects and Processes
Units: 1
Description
The study of systems for the purpose of project management, process management, and consulting. Topics include: systems analysis process, measurement of goals and performance within organizations, decision analysis, project management, and the integration of modern analytics software. Of interest to students preparing to work on the analysis of complex systems, such as business consulting, finance, policy, health care, and others.
Prerequisites
BUAD 202

MGMT 375 Business Analytics
Units: 1
Description
Data analysis and presentation skills needed to evaluate complex business problems. Includes extensive use of common data analysis and visualization software packages. Analysis of large data sets to identify opportunities to improve business processes and effectively communicate proposals.
Prerequisites
(MGMT 320 or CMSC 325) and ( BAUD 202 or BIOL 320 or CHEM 300 or MATH 209 or PHYS 308).

Undergraduate Management

Robins School of Business
1 Gateway Road
University of Richmond, VA 23173

Department Chair
Amit Eynan, Ph.D.
Q389
(804) 287-1867
aeynan@richmond.edu

Department Coordinator
Donna Ruff
RSB 315
(804) 662-3166  
druff@richmond.edu