Robins School of Business
1 Gateway Road
University of Richmond, VA 23173
Harold Babb, Ph.D.
Welcome to the marketing department at the Robins School of Business Web site. To students in pursuit of a marketing degree, our department strives to continuously improve learning opportunities while bringing exposure to and insights from speakers in the business community. The marketing department encourages experiential learning through applications, using case studies, simulations, and practical experience. Our department also encourages cross-functional experience and creative marketing courses that involve partnering with faculty in other areas of the University.
With a strategic marketing orientation in its course offering, the marketing department strongly encourages the acquisition of research and communication skills and promotes an international perspective in marketing education. The department has developed a strategic planning and consulting track for students interested in brand management, product management, advertising and promotion and their application on a global scale. Students pursuing a marketing degree may choose the marketing communications track, which offers preparation for careers in advertising, promotions and public relations. These innovations provide students with a highly focused marketing degree, firmly rooted in the fundamentals, yet relevant in the face of change.
We invite you to read about our curriculum and the course offerings available with a marketing degree from the Robins School of Business. We also invite you to navigate our Web site to find out more about our faculty and their diverse backgrounds and interests.