Richard Coughlan
Senior Associate Dean
Director, Richard S. Reynolds Graduate School of Business, MBA Program
Executive Director of Executive Education
Associate Professor of Management

Richard Coughlan serves as senior associate dean for the Robins School of Business. In his current role, he has leadership responsibility for the Reynolds Graduate School of Business and the Executive Education division. He also assists the dean in the areas of strategic planning, staff development and corporate relations. A graduate of the University of Virginia, he earned an MBA and Ph.D. in Judgment and Decision Making at the University of Arizona. Prior to graduate school, he spent nearly five years as a sales manager in the hospitality industry in California, first for Hyatt Hotels and later for The Pebble Beach Resorts.

A recipient of the University of Richmond’s 2004 Distinguished Educator Award, Coughlan has taught courses on negotiations, ethics, and decision-making to audiences ranging from undergraduates to chief executives. Over the last fifteen years, his corporate engagements have included CarMax, DuPont, The Martin Agency, Genworth Financial, Leo Burnett, and the Federal Reserve Bank of Richmond. He has also addressed a variety of audiences in the association sector, including the Virginia Bankers Association, Virginia Association of Realtors, ACEC-Virginia, and various chapters of both Meeting Professionals International and the Professional Convention Management Association.

Coughlan currently serves on the boards of directors at three organizations: Association for Corporate Growth (Richmond), Richmond Venture Forum, and American Marketing Association (Richmond). He is also a member of the Finance Committee at the Saint Mary’s Catholic School in Richmond.

His views on business appear regularly in national media outlets including BusinessWeek, National Public Radio, Fast Company, The Washington Post and The Los Angeles Times. His research focuses on loyalty and accountability in organizations, with a particular interest in the values-based decision-making processes of individuals. His previous work, published in leading academic outlets including Organizational Behavior and Human Decision Processes, Journal of Business Ethics and Journal of Behavioral Decision Making, earned him the Robins School’s Award for Outstanding Scholarly Activity.

B.S., University of Virginia 1989
M.S., University of Arizona 1996
M.B.A., University of Arizona 1997
Ph.D., University of Arizona 1998
Contact Information
136B RSB
(804) 289-8553
(804) 289-8878 (Fax)
Areas of Expertise
Business Ethics
Managerial Decision Making
Hotel Industry
Management Education