Harold Babb
Professor of Marketing
Profile
Awards
Fulbright-Hayes Scholar to South Korea and The Republic of China, Fulbright-Hayes
Tiller Distinguished Chair in Business, U. of Richmond
Tiller Distinguished Chair in Business, U. of Richmond
Institutional Service
University of Richmond
F.C.A. Advisor. (1990 - Present).
Committee Member, Academic Excellence Working Group. (October 2010 - December 2010).
Committee Member, Athletic Marketing. (February 2010 - December 2010).
Committee Chair, Athletic Council Chair. (August 19, 2009 - May 10, 2010).
Committee Member, F.C.A. Advisor. (August 19, 2009 - May 10, 2010).
Committee Member, Faculty Committee on Athletics. (August 19, 2009 - May 10, 2010).
NCAA Faculty Rep.. (August 19, 2009 - May 10, 2010).
Committee Member, Univ. Admissions Committee. (August 19, 2009 - May 10, 2010).
NCAA Faculty Rep.. (May 7, 2010).
Committee Chair, Athletic Council Chair. (August 19, 2008 - May 11, 2009).
Committee Member, F.C.A. Advisor. (August 19, 2008 - May 11, 2009).
Committee Member, Faculty Committee on Athletics. (August 19, 2008 - May 11, 2009).
Committee Member, NCAA Faculty Rep.. (August 19, 2008 - May 11, 2009).
Committee Member, Univ. Admissions Committee. (August 19, 2008 - May 11, 2009).
Robins School of Business
Committee Member, Strategic Planning. (October 2010 - Present).
Full Professors Committee. (1990 - Present).
Graduate Council. (1990 - Present).
Tenure and Promotion Review Committee. (1990 - Present).
Committee Member, Full Professors Committee. (August 19, 2009 - May 10, 2010).
Committee Member, Graduate Council. (August 19, 2009 - May 10, 2010).
Committee Member, Innovation and Entrepreneurship Program Committee. (August 19, 2009 - May 10, 2010).
RSB Dean Search. (September 2009 - April 2010).
Committee Member, Center for Innovation and Entrepreneurship Committee. (August 19, 2008 - May 11, 2009).
Committee Member, Curriculum Committee. (August 19, 2008 - May 11, 2009).
Committee Member, Full Professors Committee. (August 19, 2008 - May 11, 2009).
Committee Member, Graduate Council. (August 19, 2008 - May 11, 2009).
Committee Member, Strategic Planning. (August 19, 2008 - May 11, 2009).
Committee Member, Tenure & Promotion Committee. (August 19, 2008 - December 16, 2008).
Department
Committee Member, Marketing Department Recruting Committee. (2008 - January 2010).
F.C.A. Advisor. (1990 - Present).
Committee Member, Academic Excellence Working Group. (October 2010 - December 2010).
Committee Member, Athletic Marketing. (February 2010 - December 2010).
Committee Chair, Athletic Council Chair. (August 19, 2009 - May 10, 2010).
Committee Member, F.C.A. Advisor. (August 19, 2009 - May 10, 2010).
Committee Member, Faculty Committee on Athletics. (August 19, 2009 - May 10, 2010).
NCAA Faculty Rep.. (August 19, 2009 - May 10, 2010).
Committee Member, Univ. Admissions Committee. (August 19, 2009 - May 10, 2010).
NCAA Faculty Rep.. (May 7, 2010).
Committee Chair, Athletic Council Chair. (August 19, 2008 - May 11, 2009).
Committee Member, F.C.A. Advisor. (August 19, 2008 - May 11, 2009).
Committee Member, Faculty Committee on Athletics. (August 19, 2008 - May 11, 2009).
Committee Member, NCAA Faculty Rep.. (August 19, 2008 - May 11, 2009).
Committee Member, Univ. Admissions Committee. (August 19, 2008 - May 11, 2009).
Robins School of Business
Committee Member, Strategic Planning. (October 2010 - Present).
Full Professors Committee. (1990 - Present).
Graduate Council. (1990 - Present).
Tenure and Promotion Review Committee. (1990 - Present).
Committee Member, Full Professors Committee. (August 19, 2009 - May 10, 2010).
Committee Member, Graduate Council. (August 19, 2009 - May 10, 2010).
Committee Member, Innovation and Entrepreneurship Program Committee. (August 19, 2009 - May 10, 2010).
RSB Dean Search. (September 2009 - April 2010).
Committee Member, Center for Innovation and Entrepreneurship Committee. (August 19, 2008 - May 11, 2009).
Committee Member, Curriculum Committee. (August 19, 2008 - May 11, 2009).
Committee Member, Full Professors Committee. (August 19, 2008 - May 11, 2009).
Committee Member, Graduate Council. (August 19, 2008 - May 11, 2009).
Committee Member, Strategic Planning. (August 19, 2008 - May 11, 2009).
Committee Member, Tenure & Promotion Committee. (August 19, 2008 - December 16, 2008).
Department
Committee Member, Marketing Department Recruting Committee. (2008 - January 2010).
Selected Publications
Articles
Thomas J. Cosse, Harold W. Babb, Unmarried Couple Households: A New Market Segment, American Demographics, 1979, 6-7
Education
Ph.D., VPI & SU 1978
Marketing
Marketing
Contact Information
330 RSB
(804) 289-8583
(804) 289-8878 (Fax)
Areas of Expertise
Consumer BehaviorInternational Marketing
Marketing Principles
Strategic Marketing