Dana Lascu
Department Chair, Marketing
Professor of Marketing
Profile
Grants and Fellowships
Lascu, Dana N., "Robins School Faculty Research Grant for Study of Country of Origin Measures in the Context of High-Income Countries and Emerging Markets," Sponsored by Robins School of Business.
Awards
Global Excellence Award, Global Business and Technology Association International Conference

Fulbright Distinguished Chair, Fulbright, Johannes Kepler University of Linz, Austria.

Global Excellence Award, Global Business and Technology Association International Conference

Outstanding Service Award, Society for Marketing Advances

Distinguished Educator, University of Richmond

Outstanding Faculty Award, State Council for Higher Education of Virginia
Institutional Service
University

Local
Committee Member, Judge, University of Richmond Fulbright Selection Committee – interviewed student Fulbright candidates, Office of International Education. (2008).

Institutional Review Board for the Protection of Human Participants (IRB) (Alternate). (August 17, 2011 - May 7, 2012).

Committee Member, General Education Committee. (January 11, 2010 - May 10, 2010).

Committee Chair, Richmond Quest. (August 19, 2008 - May 11, 2009).

Robins School of Business

Academic Council. (August 17, 2011 - May 7, 2012).

Full Professors Committee. (August 17, 2011 - May 7, 2012).

Marketing Department Program Development Committee. (August 17, 2011 - May 7, 2012).

Technology Committee. (August 17, 2011 - May 7, 2012).

Committee Member, Academic Council. (2010 - 2011).

Committee Member, Technology Committee. (2009 - 2011).

Committee Member, Full Professors Committee. (2006 - 2011).

Committee Member, Curriculum Committee. (August 19, 2009 - May 10, 2010).

Committee Member, Strategic Planning Committee. (August 19, 2009 - May 10, 2010).

Committee Member, Graduate Council. (January 12, 2009 - May 11, 2009).

Committee Member, Academic Council. (August 19, 2008 - May 11, 2009).

Committee Member, Full Professors Committee. (August 19, 2008 - May 11, 2009).

Committee Member, Technology Committee. (August 19, 2008 - May 11, 2009).

Department

Committee Member, Marketing Department Recruiting Committee. (2009 - 2010).
Selected Publications
Books

Dana N. Lascu, International Marketing, Textbook Media Press, 2013

Dana N. Lascu, Kenneth Clow, Principles of Marketing, Textbook Media Press, 2012

Articles

L. Manrai, A. Manrai, and D. Lascu, “Retailing in the Transition Economies of Poland and Romania: A Comparative Analysis” Journal of Marketing Channels, Vol. 19 (4), 2012, pp. 272-294. 

D. Lascu and K. Clow, Website Interaction Satisfaction: A Reassessment, Interacting with Computers, Vol. 25 (4), 2013, pp. 307-311.

S. Kessler, J. Hernik, and D. Lascu, The Genesis of Robitussin's 'Ask Your Doctor' Campaign - The Prevalent Theme of Pharmaceutical Advertising for Four Decades, Innovative Marketing, Vol. 9 (2), 2013, pp. 68-75.

D. Lascu, A. Manrai, L. Manrai, and F. Brookman-Amissah, Online Marketing of Food Products to Children: The Effects of National Consumer Policies in High-Income Countries, Young Consumers, Vol. 14 (1), 2013, pp. 19-40.

B. Jamiyansuren and D. Lascu, Consumer Aspirations and Intentions: An Evaluation of Housing Products and Services in Mongolia, Innovative Marketing, Vol. 8 (4), 2012, pp. 35-45.

J. Hernik and D. Lascu, Small and Medium Enterprises - Service Pricing Strategies in an Economic Crisis Environment, Folia Oeconomica, 298 (69), 2012, pp. 29-38.

Joanna Hernik, Dana N. Lascu, An Analysis of Social Campaigns Aimed at Reducing Alcohol Consumption: The Case of Poland, Equilibrium, 2012

Dana N. Lascu, Evelyn Soto Amesquita, Branding the Controversial: Challenges in Destination Branding, Innovative Marketing, 2011, 23-29

Dana N. Lascu, Ajay Manrai, Lalita Manrai, Zeynep Bilgin, Gerhard Wuehrer, A Comparative Study of the Degree, Dimensionality, and Design of Consumer Ethnocentrism in Austria, Poland, Turkey, and USA, Journal of Euromarketing, 2010, 227-246

Joanna Hernik, Dana N. Lascu, Post-Communist Country Branding: The Case of Poland, The Central European Journal of Regional Development and Tourism, 2010, 54-70

Lance E. Brouthers, Dana N. Lascu, Steve Werner, Competitive Irrationality in Transitional Economies: Are Communist Managers More Rational?, Journal of Business Ethics, 2008, 397-408

Dana N. Lascu, Kenneth Clow, Web Site Interaction Satisfaction: Scale Development Considerations, Journal of Internet Commerce, 2008, 359-378


Education
B.A., University of Arizona 1983
French & English
M.I.M., Thunderbird School of Global Management 1985
Finance & Marketing
Ph.D., University of South Carolina 1991
Marketing
Contact Information
348 RSB
(804) 289-8586
(804) 289-8878 (Fax)
Areas of Expertise
Marketing Research
International Marketing