Sara Hanson
Assistant Professor of Marketing
Profile
Awards

Best Paper Award, 2016 Academy of Marketing Science Conference

Robert Mittelstaedt Doctoral Symposium Fellow, 2015

AMA-Sheth Doctoral Consortium Fellow, 2014 2015

UO John and Emiko Kageyama Endowment Fund grant recipient 2014

UO Robin & Roger Best Research Award, Spring 2015

UO Robin & Roger Best Research Award, Winter 2015

UO Robin & Roger Best Research Award, Spring 2014

UO Robin & Roger Best Research Award, Fall 2014

Presentations

"Knowing your Role: Reputation Signals and their Impact on Participation in an Online Community," research presentation at the 2016 Academy of Marketing Science Conference in Orlando, FL, May 2016

"Selling Retirement Savings," presented at the National Bureau of Economic Research, May 2016

"Knowing your Role: Reputation Signals and their Impact on Participation in an Online Community," poster presentation at the 2015 Association of Consumer Research Conference in New Orleans, LA, October 2015

"Friends with Benefits: Friends with Benefits: The Impact of Social Couponing on Consumer Purchase Behavior," research presentation at the 2015 AMA Summer Marketing Educators Conference in Chicago, IL, August 2015

"Knowing your Role: Reputation Signals and their Impact on Participation in an Online Community," research presentation at the 2015 AMA Summer Marketing Educators Conference in Chicago, IL, August 2015

"Knowing your Role: The Effect of Reputation Signals on Participation Intentions in an Online Community," presented at City University of Hong Kong, March 2015

"Knowing your Role: The Effect of Reputation Signals on Participation Intentions in an Online Community," presented at Washington State University, March 2015

"Knowing your Role: The Effect of Reputation Signals on Participation Intentions in an Online Community," presented at the Social Psychology Brown Bag Series in Eugene, OR, March 2014

"Knowing your Role: The Effect of Reputation Signals on Participation Intentions in an Online Community," poster presentation at the 2014 Association of Consumer Research Conference in Baltimore, MD, October 2014

"Society of the Environment? How Tangibility Affects Consumer Perceptions of Firm Sustainability Practices," poster presentation at the 2013 Association of Consumer Research Conference in Chicago, IL, October 2013

"Society of the Environment? How Tangibility Affects Consumer Perceptions of Firm Sustainability Practices," research presentation at the 2013 AMA Summer Marketing Educators Conference in Chicago, IL, August 2013

"The Impact of Co-Created Customer Service on Service Recovery Outcomes," poster presentation at the 2012 Association of Consumer Research Conference in Vancouver, BC, October 2012

"Relinquishing the Moment of Truth: A Model of Firm and Customer-led Service Recovery," research presentation at the 2012 AMA Summer Marketing Educators Conference in Chicago, IL, August 2012

"The Impact of Co-Created Customer Service on Service Recovery Outcomes," presented at the Lundquist College of Business Research Workshop on Innovation, Sustainability, and Entrepreneurship in Eugene, OR, June 2012

Professional Experience
Account Manager, Balihoo Local Marketing Automation (2010-2011)
Advertising Account Executive, Oliver Russell & Associates (2008-2010)

Education
B.A., Boise State University 2008
Business Administration, Marketing
M.S., University of Oregon 2013
Business Administration, Marketing
Ph.D., University of Oregon 2016
Business Administration, Marketing
Contact Information
335 RSB
(804) 289-1776
Areas of Expertise
Online Communities
Digital & Social Media Marketing
Social Influence
Service Failure & Recovery