Monika Kukar-Kinney
Department Chair, Marketing
The F. Carlyle Tiller Chair in Business
Professor of Marketing
Profile

Monika Kukar-Kinney is the F. Carlyle Tiller Chair in Business and a Professor of Marketing at the Robins School of Business at the University of Richmond. She received her Ph.D. in Marketing from Indiana University in 2003. Her primary teaching responsibilities at the University of Richmond include the Marketing Department's methodology courses, such as Marketing Research and Analysis and Marketing Analytics. Monika's research focuses on three main topic areas, specifically, retailing and pricing, compulsive buying behavior, and consumer online buying behavior. Her work has been published in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Business Research, and other outlets. Monika is active in international circles and holds a Visiting Professor appointment at the Faculty of Economics, University of Ljubljana in Slovenia.

Grants and Fellowships

Robins School of Business Summer Research Grant (2004-2015)

Research-Related Expenses Summer Grant (2013, 2014)

University of Richmond Course Transformation PETE Grant (2006, 2013)

Bonner Center for Civic Engagement Community-Based Learning Fellowship (2012-2013)

Academic grant to co-finance the related research expenses of Slovenes from abroad in Slovenia in years 2010-2011, awarded by the Public Agency of the Republic of Slovenia for Development of Human REsourcse and Scholarships, jointly with the Faculty of Economics, University of Ljubljana for the project "Investigation of Compulsive Buying and Environmentally Friendly Behavior of Consumers in Slovenia" (2011)

Transformation Consumer Research Grant, Association for Consumer Research (2008)

University of Richmond nominee and recipient of the VFIC (Virginia Foundation of Independent Colleges) Mednick Memorial FEllowship Grant (2008)

University of Richmond QUEST Course Revision/Development Grant (2003, 2004, 2005)

Awards

University of Richmond nominee for the 2015 SCHEV Outstanding Faculty Award

University of Richmond Distinguished Educator Award (2010)

Robins School of Business Award for Outstanding Scholarship (2008)

Best Paper in the Retailing/Pricing Track Award, Winter American Marketing Association Educators? Conference (2006)

Ralph Day Dissertation Award, Indiana University (2002)

Winner of the competitive Doctoral Dissertation Award in Behavioral Pricing, Fordham University Pricing Center (2001) 

Presentations

Jeffrey Carlson and Monika Kukar-Kinney, Discounting of Discounts in the Online versus Bricks-and-Mortar Shopping Context, 2015 Summer AMA (American Marketing Association) Educators' Conference, Chicago, IL

Monika Kukar-Kinney, Angeline Close and Tobias Schaefers, The Perils of Daily Deal Websites for Compulsive Buyers, 2015 EIRASS (European Institute for Retailing and Services Studies) Conference, Montreal, Canada

Monika Kukar-Kinney and Jeffrey Carlson, Consumers' Perceptions of Online and Bricks-and-Mortar Advertised Price Promotions, 2015 Academy of Marketing Science (AMS) Annual Conference, Denver, CO

Nancy M. Ridgway, Monika Kukar-Kinney and Amit Eynan, How Vital is Price to Compulsive Collectors, 2015 Academy of Marketing Science (AMS) Annual Conference, Denver, CO

Fei L. Weisstein, Monika Kukar-Kinney and Kent B. Monroe, Determinants of Consumers' Response to Pay What You Want Pricing Strategy on the Internet, 2015 Winter AMA (American Marketing Association) Educators' Conference, San Antonio, TX

Kukar-Kinney Monika and Lan Xia, I Want What Others Bought: Investigating the Effectiveness of Number of Deals Purchased in Influencing Consumer Response to Daily Deal Promotions, 2014 Academy of Marketing Science (AMS) Annual Conference, Indianapolis, IN

Fei Lee Weisstein, Monika Kukar-Kinney and Kent B. Monroe, Pay-What-You-Want Pricing on the Internet: When Are Consumers Willing to Pay More?, 2014 Academy of Marketing Science (AMS) Annual Conference, Indianapolis, IN

Mateja Kos-Koklic, Monika Kukar-Kinney and Irena Vida, Development and Cross-Cultural Validation of the Model of Consumer Digital Piracy, 2013 Cross-Cultural Conference, Antigua, Guatemala

Monika Kukar-Kinney and Nancy Ridgway, Compulsive Collecting: Conceptualization and Measurement, 2013 Association for Consumer Research (ACR) Conference, Chicago, IL

Lan Xia and Monika Kukar-Kinney, Examining Consumer Response to Preferential Treatment Practices, 2012 Association for Consumer Research (ACR) Conference, Vancouver, Canada 

Kukar-Kinney Monika, Kramo-Caluk Amra, Monroe Kent, You are the University You Attend: Compulsive Buying and College-Branded Merchandize, 2012 Winter AMA (American Marketing Association) Educators' Conference, St. Petersburg, Florida

Kos-Koklic Mateja, Kukar-Kinney Monika, Vida Irena, To Buy or to Download for Free: An Investigation and Cross-Cultural Validation of the Determinants of Consumer Piracy Behavior, 2012 Winter AMA (American Marketing Association) Educators' Conference, St. Petersburg, Florida

Kukar-Kinney Monika, Xia Lan, To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider, 2011 Academy of Marketing Science World Marketing Congress, Reims, France

Kukar-Kinney Monika, An Investigation of Compulsive Buyers' Response to Price, 2011 EMAC Conference (European Marketing Academy), Ljubljana, Slovenia

Kukar-Kinney Monika, Xia Lan, Consumer Response to Penalties in Retail and Service Contexts, 8th International CIRCLE Conference for Marketing, Management, Finance, Consumer Behavior, Tourism and Retailing Research, Dubrovnik, Croatia

Kukar-Kinney Monika, Xia Lan, To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions Towards the Service Provider, 2010 Association for Consumer Research Conference, Jacksonville, FL

Kukar-Kinney Monika, Xia Lan, To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions Towards the Service Provider, 2010 Pricing in the Global Marketplace Conference, Wellesley, MA

Kukar-Kinney Monika, Ridgway M. Nancy, A New Scale to Measure Compulsive Buying and Its Application to Internet Buyers, George Mason University Dc Marketing Colloquium, Fairfax, VA

Kukar-Kinney Monika, Close G. Angeline, Beyond Buying: Motivations behind Consumers' Online Shopping Cart Use, 2009 Summer American Marketing Association Educators' Conference, Chicago, IL

Kukar-Kinney Monika, Close Angeline, Reineke Heather, The Determinants of Online Shopping Cart Abandonment, 2008 Summer American Marketing Association Educators' Conference, San Diego

Kukar-Kinney Monika, Close Angeline, Reineke Heather, Mission Aborted: Why Do Consumers Abandon their Online Shopping Carts?, 2008 EIRASS Retailing and Consumer Services Conference, Zagreb, Croatia

Kukar-Kinney Monika, Ridgway M. Nancy, Monroe B. Kent, The Positive and Negative Role of Price in Excessive Buying Behavior, 2007 Fordham Behavioral Pricing Conference, New York City, NY

Kukar-Kinney Monika, Negative Consequences of Internet Consumption: A Qualitative Study, 2007 European Association for Consumer Research Conference, Milan, Italy

Kukar-Kinney Monika, Overspending on Pets: The Relationship with Excessive Buying, 2007 European Association For Consumer Research Conference, Milan, Italy

Kukar-Kinney Monika, Xia Lan, The Influence of Consumers' Efforts on Price and Promotion Fairness Perceptions, 2007 Pricing Camp, Urbana-Champaign, IL

Kukar-Kinney Monika, Ridgway M. Nancy, The Positive and Negative Role of Price in Excessive Buying Behavior, 2007 Winter American Marketing Association Educators' Conference, San Diego, CA

Kukar-Kinney Monika, Comparing Excessive to Non-Excessive Buyers' Motivations to Shop and Buy on the Internet, 2006 Winter American Marketing Association Educators' Conference, St. Petersburg, FL

Kukar-Kinney Monika, Xia Lan, The Effects of Promotion Restrictions on Perceptions of Promotion and Price Fairness, 2005 Fordham Pricing Conference, New York City, NY

Kukar-Kinney Monika, Ridgway M. Nancy, The Development and Validation of Excessive Buying Scale, 2005 Annual Association for Consumer Research Conference, San Antonio, TX

Kukar-Kinney Monika, Consumer Perceptions of the Fairness of Price-Matching Refund Policies, 2005 Pricing Camp, University of Illinois, Urbana-Champaign

Kukar-Kinney Monika, Consumer Perceptions of (Un)Fairness of Price-Matching Guarantees, 2004 Annual Association for Consumer Research Conference, Portland, OR

Kukar-Kinney Monika, Ridgway M. Nancy, Hi, I'm a Compulsive Buyer: A Content Analysis of Themes from Testimonial Telephone Calls at QVC, 2004 Annual Association for Consumer Research Conference, Portland, OR

Kukar-Kinney Monika, When Do Consumers Price-Match? An Investigation into the Timing of Consumer Requests for Price-Matching Refunds, 2004 Fordham Pricing Conference, New York City, NY

Kukar-Kinney Monika, The Influence of Price-Matching Characteristics on Consumer Post-Purchase and Price-Matching Behavior, 2003 Fordham Pricing Conference, New York City, NY

Kukar-Kinney Monika, Consumer Response to Characteristics of Price-Matching Guarantees: The Moderating Role of Consumer and Retailer Characteristics, 2003 Pricing Camp, University of Illinois, Urbana-Champaign

Kukar-Kinney Monika, Consumer Response to Characteristics of Price-Matching Guarantees: The Moderating Role of Consumer and Retailer Characteristics, 2002 Haring Symposium, Bloomington, IN

Kukar-Kinney Monika, Consumer Response to Characteristics of Price-Matching Guarantees: The Moderating Role of Consumer and Retailer Characteristics, 2002 Winter AMA (American Marketing Association) Educators™ Conference, Austin, TX

Professional Experience
Previous positions include:

Academic

Professor of Marketing, Robins School of Business, University of Richmond (March 2015 - present).

Associate Professor of Marketing, Robins School of Business, University of Richmond. (March 2009 - March 2015).

Assistant Professor of Marketing, University of Richmond, Robins School of Business. (August 2003 - March 2009).

Associate Instructor, Indiana University, Kelley School of Business. (1997 - 2003).

Research Assistant, Cornell University, Johnson Graduate School of Management. (1996 - 1997).

Teaching Assistant for Statistics I, University of Ljubljana, Faculty of Economics, Slovenia. (1992 - 1995).

Professional

Marketing Research Consultant, P&S Business Analyses and Consulting, Ljubljana, Slovenia. (1995 - 1996).

Institutional Service

Selected Service

Academy of Marketing Science Conference Track chair, Retailing and Pricing, 2015

Academy of Marketing Science Conference Track chair, Connected Consumers, 2014

Robins School of Business Research Committee, 2013-present

University Faculty Council, 2013-present

Editorial Review Board Member, Journal of Product and Brand Management, 2003-present, Journal of Business Research, 2013-present

University Distinguished Educator Award Committee, 2012-2013, Chair 2013-2014

Robins School of Business Enrolment Appeals Committee, 2011-present

Robins School of Business Curriculum Committee, 2010-2012

Marketing Department Marketing Research and Analysis Program Coordinator, 2010-present

Advisory Committee, Cultures and Languages across the Curriculum Program, 2010-present

Robins School of Business International Business Committee, 2007-2009, 2010-present

University Institutional Review Board Committee for Protection of Human Subjects, 2009-present

University Library Committee, University of Richmond, 2004-2010, Chair 2005-2006

Ad hoc reviewer for the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research (prior to 2013), International Journal of Retail & Distribution Management, Asia Pacific Management Review, and other journals

Academy of Marketing Science Conference Yearly: Reviewer for Behavioral Pricing Conference, American Marketing Association Educators' Winter/Summer Conferences, and Association for Consumer Research Conference 

Selected Publications
Books

Angeline G Close, Monika Kukar-Kinney, Timothy K Benusa, Towards a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of E-Cart Use and Abandonment, Routledge, a member of Taylor & Francis Group, 2012

Nancy M. Ridgway, Monika Kukar-Kinney, Kent Monroe, A New Scale to Measure Compulsive Buying and Its Application to Internet Buyers, Routledge, Taylor & Francis Group, 2011, 51-62

Nancy M. Ridgway, Monika Kukar-Kinney, Legends in Marketing: Kent Monroe Consumer Behavior, Sage Publications, 2011

Nancy M. Ridgway, Kent Monroe, Monika Kukar-Kinney, "Identifying Consumers' compulsive buying tendencies: Lessons learned for Measuring Consumer-Related Phenonena", Sage, 2010, 107-126

Kent B Monroe, Nancy M. Ridgway, Monika Kukar-Kinney, Measuring Consumers'™ Compulsive Buying Tendencies: Lessons Learned for Measurement of Consumer-Related Phenomena in "The Handbook of Measurement: How Social Scientists Generate, Modify, and Validate Indicators and Scales", Sage Publications, 2009, 107-126

Articles

Monika Kukar-Kinney and Jeffrey Carlson, A Fresh Look at Consumers' Discounting of Discounts in Online and Bricks-and-Mortar Shopping Contexts, International Journal of Research in Marketing (forthcoming)

Monika Kukar-Kinney, Angeline G. Close and Tobias Schaefers, Compulsive Buying in Online Daily Deal Settings: An Investigation of Motivations and Contextual Elements, Journal of Business Research (forthcoming)

Tobias Schaefers, Stephanie J. Lawson and Monika Kukar-Kinney, How the Burdens of Ownership Promote Consumer Usage of Access-based Services, Marketing Letters (forthcoming)

Kos Koklic, Mateja, Monika Kukar-Kinney and Irena Vida, The Three-Level Mechanism of Consumer Digital Piracy: Development and Cross-Cultural Validation, Journal of Business Ethics (forthcoming)

Xia, Lan and Monika Kukar-Kinney, For Our Valued Customers Only: Examining Consumer Response to Preferential Treatment Practices, Journal of Business Research, 2014, 67 (11), 2368-2375

Xia, Lan and Monika Kukar-Kinney, Examining the Penalty Resolution Process: Building Consumer Loyalty through Gratitude and Fairness, Journal of Service Research,  2013, 16(4), 518-532

Weisstein, Fei L., Kent B. Monroe and Monika Kukar-Kinney, Effects of Price Framing on Consumers' Perceptions of Online Dynamic Pricing, Journal of the Academy of Marketing Science, 2013, 41 (September), 501-514, Lead article

Leite, Priscilla, Bernard Rangé, Monika Kukar-Kinney, Nancy Ridgway, Kent Monroe, Rodolfo Ribas Junior, J. Landeira Fernandez, Antonio Egidio Nardi, and Adriana Silva, Cross-Cultural Adaptation, Validation and Reliability of the Brazilian Version of the Richmond Compulsive Buying Scale, Revista Brasileira de Psiquiatria, 2013, 35(1), 38-43

Vida, Irena, Mateja Kos Koklic, Monika Kukar-Kinney and Elfriede Penz, Predicting Consumer Digital Piracy Behavior: The Role of Rationalization and Perceived Consequences, Journal of Research in Interactive Marketing (Special Issue on Digital Piracy), 2013,  6(4), 298-313

Kukar-Kinney, Monika, Nancy M. Ridgway and Kent B. Monroe, The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers, Journal of Retailing (Special Issue on Pricing), 2012, 88(1), 63-71

Monika Kukar-Kinney, Lan Xia, Kent Monroe, When A Promotion is Denied: The Effects of Decision Stage on Perceptions of Promotion and Price Fairness, Economic and Business Review, 2011, 13(3), 143-159

Chiu-chi Angela Chang, Monika Kukar-Kinney, The Effects of Retail Shopping Aid Usage on Consumer Purchase Decision and Decision Satisfaction, Asia Pacific Journal of Marketing and Logistics, 2011, 745-754

Angeline G. Close, Monika Kukar-Kinney, Beyond Buying: Motivations behind Consumers' Online Shopping Cart Use, Journal of Business Research, 2010, 986-992

Monika Kukar-Kinney, Angeline G. Close, The Determinants of Consumers™ Online Shopping Cart Abandonment, Journal of the Academy of Marketing Science, 2010, 240-250

Lan Xia, Monika Kukar-Kinney, Kent B. Monroe, Effects of Consumers™ Efforts on Price and Promotion Fairness Perceptions, Journal of Retailing, 2010, 1-10

Monika Kukar-Kinney, Nancy M. Ridgway, Kent B. Monroe, The Relationship Between Consumers' Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet, Journal of Retailing, 2009, 298-307

Nancy M. Ridgway, Monika Kukar-Kinney, Kent B. Monroe, An Expanded Conceptualization and New Measure of Compulsive Buying, Journal of Consumer Research, 2008, 622-639

Nancy M. Ridgway, Monika Kukar-Kinney, Kent B. Monroe, Emily Chamberlin, "Does Excessive Buying for Self Relate to Spending on Pets?", Journal of Business Research, 2008, 392-396

Monika Kukar-Kinney, Lan Xia, Kent B. Monroe, "Consumers' Perceptions of the Fairness of Price-Matching Refund Policies", Journal of Retailing, 2007, 325-337

Chiu-chi Angela Chang, Monika Kukar-Kinney, "The Impact of a Pioneer Brand on Competition among Later Entrants", Journal of Customer Behaviour, 2007, 195-210

Monika Kukar-Kinney, Dhruv Grewal, "Comparison of Consumer Reactions to Price-Matching Guarantees in the Internet versus Bricks-and-Mortar Retail Environments", Journal of the Academy of Marketing Science, 2007, 197-207

Monika Kukar-Kinney, Rockney G. Walters, Scott B. MacKenzie, "Consumer Response to Characteristics of Price-Matching Guarantees: The Moderating Role of Price Consciousness", Journal of Retailing, 2007, 211-221

Monika Kukar-Kinney, "The Role of Price-Matching Characteristics in Influencing Store Loyalty", Journal of Business Research, 2006,475-482

Monika Kukar-Kinney, Dhruv Grewal, "Consumer Willingness to Claim a Price-Matching Refund: A Look into the Process", Journal of Business Research, 2006, 11-18

Monika Kukar-Kinney, "An Investigation into the Timing of Consumer Requests for Price-Matching Refunds", Journal of Product and Brand Management, 2005, 197-205

Monika Kukar-Kinney, "Consumer Perceptions of Refund Depth and Competitive Scope in Price-Matching Guarantees: Effects on Store Patronage", Journal of Retailing, 2003, 153-160

Additional Publications

Monika Kukar-Kinney, Nancy M. Ridgway, Kent B. Monroe, "An Investigation of the Relationship between Excessive Buying and Price", Proceedings of the Winter American Marketing Association, 2007, 94-95

Nancy M. Ridgway, Monika Kukar-Kinney, "'Hi, I'm a Compulsive Buyer:' A Content Analysis of Themes from Testimonial Telephone Calls at QVC", Advances in Consumer Research, 2005, 431-436


Education
B.A., University of Ljubljana, Slovenia 1995
M.S., Indiana University 2001
Marketing
Ph.D., Indiana University 2003
Marketing
Contact Information
334 RSB
(804) 287-1880
(804) 289-8878 (Fax)
Areas of Expertise
Retailing and Pricing
Impact of Internet on Consumer Behavior
Compulsive Consumer Behavior
Market Research and Analysis