Jeffrey Carlson
Assistant Professor of Marketing
Profile
Awards

Marketing Department, 2013-2014, UConn School of Business, Hall-of-Fame Nominee.

UConn School of Business, Dean's 2013 Pre-doctoral Fellowship.

UConn Marketing Department Outstanding PhD Student Scholar Award (2013; 2012; 2011; 2010).

Marketing Department Outstanding PhD Student Teaching Award (2012/13 academic year).

Marketing Summer Fellowship, University of Connecticut (2012; 2009).

Mitofsky Award for Excellence in Public Opinion Research (2009), Roper Center, UConn. 

Presentations

Carlson, Jeffrey, and Anna Jansson Vredeveld (2013), "The Bucket List: How Consumers Customize Temporal Perspective to Guide and Shape Their Life-Story," 2013 Association for Consumer Research Annual North American Conference (working paper), Chicago, IL.

Kareklas, Ioannis and Jeffrey Carlson (2011), "The Role of Self-Regulatory Focus, Self-View, and Benefit Focus in Attitudes toward Organic Brands," 2011 Association for Consumer Research Annual North American Conference (working paper), Advances in Consumer Research, vol. 39, eds.

Rohini Ahluwalia, Tanya L. Chartrand and Rebecca K. Ratner, St. Louis, MO: Association for Consumer Research, 856.

Kareklas, Ioannis and Jeffrey Carlson (2011), "An Examination of the Relative Influence of Personal Health Benefits and Environmental Benefits on Consumers' Attitudes toward Organic Foods," working paper presented at the AMA Marketing & Public Policy Conference, 2011 (June), Wash. D.C.

Carlson, Jeffrey, Jacqueline Anderson, and Joseph Pancras (2010), "Online and Offline Advertising Media: Exploring the Antecedents to Advertising Trust," working paper presented at the Association for Consumer Research Conference, 2009 (October), Pittsburgh, PA.

Carlson, Jeffrey R., McGloin, Rory, and Christopher J. Kowal (2009, June), "An Individual's Emotional Reaction to Political Advertisements: Using Framing and Priming as a Theoretical Framework," paper presented at the ICA Annual Conference (Chicago, IL).

Lin, Carolyn A. and Jeffrey R. Carlson (2009, June), "Episodic Heavy Drinking Cognition, Affect, and Behavior: A Formative Research Approach," paper presented at the ICA Annual Conference (Chicago, IL).

Lin, Carolyn A. and Jeffrey R. Carlson (2009, June), "Theorizing College Students' High-Risk Drinking Behavior: An Exploratory Study," paper presented at the ICA Annual Conference (Chicago, IL).

Carlson, Jeffrey R., and Christopher J. Kowal (2008, November), "A Theoretical Application of Priming and Framing: Exploring Political Advertising's Impact on a Candidate's Source Credibility," paper presented at the NCA Convention (San Diego, CA).

Lin, Carolyn A., T. Szigethy, and Jeffrey R. Carlson (2008, August), "Tailored Health Communication and Peer-Driven Health Marketing: Reducing High-Risk Drinking Behavior on a College Campus," poster presented at the Second Annual National Conference on Health Communication, Marketing, and Media; sponsored by the Centers for Disease Control and Prevention (Atlanta, GA).

Carlson, Jeffrey R., Carolyn A. Lin, and Q. L. Luo (2008, May), "Making a Difference in Campus Energy Conservation: Overcoming Barriers and Motivating College Students to Conserve Energy," paper presented at the ECA Annual Conference (Pittsburgh, PA).

Long, Kathleen W., Peter W. Galarneau, Jeffrey R. Carlson, and Erin C. Bryan (2007, May), "The Untamed Blog: Public Relations Asset or Liability?," paper presented at the ECA Annual Conference (Providence, RI).

Carlson, Jeffrey R. (2005, November), "The Pharmaceutical Rep and the Machine in Disguise: A Case Study Approach to Understanding Organization through Metaphors," paper presented on the following panel: "Are We Having Fun Yet?: Activities and Assignments to Bring the Organizational Communication Class to Life!" (Boston, MA). 

Professional Experience
Instructor, Communication Department, West Virginia Wesleyan College (Buckhannon, WV) (2004-2007)
Pharmaceutical Sales Representative, TAP (Charleston, WV) (2002-2004 )
Analyst, Accenture (Chicago, IL) (2001-2002)
Publications
Books

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2014), "I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists," Journal of Advertising, Vol. 43, Issue 1, 18-32

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (Forthcoming), "The Role of Regulatory Focus and Self-View in 'Green' Advertising Message Framing," Routledge. Reprint of the Journal of Advertising's 2012 Special Issue on Green Advertising.

Long, K. W., Galarneau, P. W., Carlson, J. R., & Bryan, E. C. (2007). The Untamed Blog: Public Relations Asset or Liability? In S. C. Duhe (Ed.), New Media and Public Relations. New York: Peter Lang. 

Articles

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2012), "The Role of Regulatory Focus and Self-View in 'Green' Advertising Message Framing," Journal of Advertising, 41 (4), 25-39.

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2014), "`I Eat Organic for My Benefit and Yours:' Egoistic and Altruistic Motivations to Purchase Organic Food and their Implications for Advertising Strategists," Journal of Advertising, 43 (1), 18-32. 


Education
B.A., West Virginia Wesleyan College 1999
Communication Studies, Business
M.A., Purdue University 2001
Organizational Communication, Technology
Ph.D., University of Connecticut 2014
Business Administration, Marketing
Contact Information
313 RSB
(804) 287-1852
Areas of Expertise
Salesforce Management
Advertising Effects
Marketing Strategy