Robins Case Network
The Robins School of Business provides business professors with comprehensive business cases that they can use in their classrooms free of charge. The cases are written by Robins students and professors and cover a range of interesting companies and situations. New cases will be added regularly, so make sure to check back.
Dr Pepper Snapple Group 2011: Fighting to Prosper In a Highly Competitive Market
Since its separation from the food giant Cadbury Schweppes, Dr Pepper Snapple Group has experienced successes such as the turnaround of the Snapple brand and growth in demand for some of its popular brands. However, the company is still a distant third in an incredibly competitive industry. How can the company achieve continued success in the shadows of Coca Cola and PepsiCo?
Case Discussion Questions
American Airlines 2012: Bankrupt, Like Every Other Legacy Airline
American held out to the end, being the last of the large legacy carriers to file for Chapter 11 protection. This case reviews the history of American from its inception through its filing. Current strategies and industry trends are also examined.
Case Discussion Questions
General Motors Company 2012: Restructured to Rediscover American Innovation
Many analysts predicted that General Motors was not salvageable. However, after a government-backed restructuring, the company seems to be doing much better. The big question is whether the turnaround is sustainable. The company is investing heavily in technology in an effort to continue its record of success. This case examines GM up to its reorganization and also details its current strategies.
Case Discussion Questions
Lockheed Martin 2012: Dealing With Dependence on a Single Customer
Lockheed Martin is a giant in the aerospace and defense industry, and obtains more than four fifths of its revenues from governments for national defense. Budget deficits have caused the United States and other governments to carefully evaluate the amount they allocate to defense, and sharp cuts are anticipated. What can Lockheed Martin do to deal with reductions in demand from its most important customer?
Case Discussion Questions
For more information, contact Jeff Harrison.