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Assurance of Learning

Almost two decades ago the Robins School recognized the central role that a formal Assurance of Learning structure and process should serve in guiding its activities to effectively measure and improve intentionally-defined student learning outcomes. A task force of faculty, administrators and personnel from instructional design and the career development center worked with students, alumni and employers to create a list of well-defined competencies that students should possess as graduates of the Robins School.

Although the progress has certainly not been linear since, this seminal work is reflected in the set of Learning Goals and associated Objectives that guide our work with students today as we continuously work to improve the quality of student learning. The Learning Goals and associated Objectives are presented at the program level and, for each program, serve two purposes as stated in the AACSB Assurance of Learning Standards:

  • First, learning goals convey to participants faculty and students, the educational outcomes toward which they are working.
  • Second, educational goals assist potential students to choose programs that fit their personal career goals.
Core Learning Goals & Objectives for the Undergraduate Business Administration Program

Learning Goal 1-Our graduates will be able to analyze and think critically to solve complex business problems. 

  • 1.1 Students will produce solutions to business problems using appropriate quantitative and qualitative techniques.
  • 1.2 Students will demonstrate in written knowledge associated with the functional areas of business when solving business problems.


Learning Goal 2-Our graduates will be effective communicators.

  • 2.1 Students will make an oral presentation.
  • 2.2 Students will write a research paper or provide written case analysis.


Learning Goal 3-Our graduates will be able to understand global business and diversity issues.

  • 3.1 Students will consider the influence of global and cultural factors (social) on strategic choices.
  • 3.2 Students will consider the influence of global and cultural factors (technical) on strategic choices.


Learning Goal 4-Our graduates will be ethical leaders and decision makers.

  • 4.1 Students will evaluate business decisions with a coherent moral reasoning.
  • 4.2 Students will critique business decisions in the context of social responsibility.

Learning Goals

Approved by Robins School Faculty October 31, 2014

For questions or comments, please contact Dr. Jim Monks, Director of Assessment and Accreditation, Associate Professor of Economics:
(804) 289-1959 or jmonks@richmond.edu.

Core Learning Goals & Objectives for the Accounting Department

Learning Goal 1: Technical Accounting and Business Knowledge – Accounting graduates will possess technical accounting and business knowledge at a level tested by professional accounting certification exams.

Objectives for Goal 1:

  • 1.1 Students will provide complete and accurate solutions using proper tools or techniques.
  • 1.2 Students will provide solutions consistent with professional standards or state-of-art practices.

Learning Goal 2: Professional Responsibilities and Behaviors – Accounting graduates will understand professional accounting responsibilities and behaviors.

Objectives for Goal 2:

  • 2.1 Students will understand, identify and react properly to ethical dilemmas.
  • 2.2 Students will understand ethical standards and recognize legal issues.

Learning Goal 3: Unstructured Problem Solving – Accounting graduates will be able to solve unstructured accounting problems

Objectives for Goal 3:

  • 3.1 Students will identify a problem or situation, address important questions and gather appropriate evidence to lead to an appropriate conclusion or recommendation.
  • 3.2 Students will state clearly and logically their conclusion and recommendation based on evidence presented.

Learning Goal 4: Communication – Accounting graduates will be able to communicate effectively at a high level.

Objectives of Goal 4:

  • 4.1 Students will write effectively at a professional level.
  • 4.2 Students will present themselves well through oral communication (assessed outside of accounting elsewhere in RSB curriculum).
Core Learning Goals & Objectives for the Undergraduate Economics Program

Learning Goal 1-Our graduates will be able to analyze and think critically to solve complex economic problems. 

  • 1.1 Students will produce solutions to economic problems using appropriate quantitative and qualitative techniques.
  • 1.2 Students will demonstrate (in writing) knowledge associated with the appropriate fields of economics when solving economic problems.

Learning Goal 2-Our graduates will be effective communicators.
  • 2.1 Students will make an oral presentation.
  • 2.2 Students will write a research paper.

Learning Goal 3-Our graduates will be able to understand global economic and diversity issues.
  • 3.1 Students will consider the influence of global and cultural factors (social) on strategic choices.
  • 3.2 Students will consider the influence of global and cultural factors (technical) on strategic choices.

Learning Goal 4-Our graduates will be ethical leaders and decision makers.
  • 4.1 Students will evaluate economic decisions within an ethical framework.
  • 4.2 Students will critique economic decisions in the context of social responsibility.
Core Learning Goals & Objectives for the MBA Program

Learning Goal 1 – Our graduates will be able to integrate knowledge from a variety of business disciplines in order to better understand markets, organizations and individuals.

  • 1.1 Students will show evidence of appropriately and successfully integrating concepts from multiple functional areas in a single project.
  • 1.2 Students will combine quantitative analyses with non-quantitative factors in the exploration of a complex business situation

Learning Goal 2 – Our graduates will be able to address complex business problems in novel ways, including the ability to reason and think analytically.

  • 2.1 Students will identify, evaluate and resolve a complex business problem.
  • 2.2 Students will think logically through important decision factors and their implications when resolving complex business problems
  • 2.3 Students will offer a well-reasoned recommendation to a specific business problem

Learning Goal 3 – Our graduates will have an understanding of various ethical perspectives and how they apply to business.

  • 3.1 Students will use multiple ethical perspectives to effectively examine a complex business situation involving multiple stakeholders
  • 3.2 Students will show evidence of value-based decision making by exploring their own motives and understanding how those motives relate to business decisions

Learning Goal 4 – Our graduates will have an understanding of the opportunities and challenges of operating in a global business environment.

  • 4.1  Students will travel abroad in order to better analyze and resolve a complex business issue involving global elements

Assurance of Learning Contact

Dr. Jim Monks
Associate Dean for Undergraduate Business Programs
Director of Assessment and Accreditation
Professor of Economics
(804) 287-1959
jmonks@richmond.edu